A new study from Capgemini Consulting says companies are becoming aware of what digital technologies can do to change their business but many do not have a clear path to use the modern innovations.

Nearly 78 percent of 1,500 respondents from more than 100 countries to the “Embracing Digital Technology: A New Strategic Imperative” survey with MIT Sloan Management Review said the transition to new technologies will be critical over the next two years, Capgemini said Tuesday.

Sixty-three percent said the their enterprise is adopting social media, mobile, analytics embedded devices and other digital technologies at too slow a pace and cited unclear priorities and a shortage in expertise as key limitations.

Polled executives and managers said having committed leadership aligned with their firm’s digital goals is crucial to a successful transformation, although the online survey revealed only half of organizations have a digital investment business plan in place.

“The C-suite plays a critical role in making digital transformation happen as only it is in a position to overcome some of the major hurdles, such as developing and communicating a vision, and governing the change across functional silos,” said Didier Bonnet, senior vice-president and head of global practices for Capgemini Consulting.

“The opportunities to improve company performance through digital transformation are clear, the execution is difficult, but the only wrong move when it comes to digital transformation is not to make any move at all,” she added.